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MessagePosté le: Jeu 6 Juil - 20:52 (2017)    Sujet du message: BecomingFacebook3AThe10ChallengesThatDefinedtheCompanyTha Répondre en citant


Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
by Mike HOEFFLINGER



->>>DOWNLOAD BOOK Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World



Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends…and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.

Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions.

Becoming Facebook tells the coming-of-age story of the w venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness:

<ul><li>How Facebook recovered from its &#x201c;disastrous&#x201d; IPO</li><li> How the growth team achieved the impossible</li><li> Why Facebook&#x2019;s News Feed ads were the company&#x2019;s most important business decision ever</li><li> How Google+ attacked and lost</li><li> Why&mdash;and how&mdash;Instagram and WhatsApp were added to the mix</li><li> What the company does to the talent wars</li><li> What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick</li><li> Which products and technical advancements are on the horizon and why</li><li> And much more</li></ul>

Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos&mdash;as Facebook grows up, overcomes setbacks, and works to connect the world.








Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World Google Drive

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